尊尼获加 “奔兔2023 新春嘉年华”

2022年12月31日-2023年01月18日

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12月31日-1月18日，苏格兰威士忌典范之作 ——尊尼获加黑牌闪现魔都潮流地标“上海商城”开启一场盛大的“奔兔2023新春嘉年华”。

From December 31th to 18th, Johnnie Walker Black Label appeared in the trendy landmark "Shanghai Mall"Launching a grand "RUNto 2023 Chinese New Year Carnival".

尊尼获加黑牌携手当代艺术家于瑒youngyu经典IP形象RUNto，共同打造23个潮人形象，一同奔兔2023。

Johnnie Walker Black Label collaborates with contemporary artist youngyu's classic IP image RUNto to create 23 trendy characters, running together to 2023.

【时来运转】

结合癸卯兔年，Auditoire团队以中国传统玩具“走马灯”为原型，在活动现场打造了一个高达4.5米的新中式风格艺术装置，点亮魔都街头。在新的一年，希望每个人都可以带着自己的愿景和尊尼获加一同迈向美好兔年，时来运转。

In conjunction with the Year of the Rabbit, the Auditoire team created a 4.5-meter tall neo-Chinese style art installation based on the traditional Chinese toy " Revolving Scenic Lantern" to light up the streets at the event. In the new year, we hope everyone can bring their own visions to the Year of the Rabbit with Johnnie Walker.

在这里，参观者还可与艺术装置拍照打卡，关注尊尼获加微信公众号，领取奔兔新年伴手礼。

Visitors can also take photos with the art installation and follow Johnnie Walker on WeChat to receive a New Year's gift.

【节节升高】

身着绅士马甲的兔子人、富含传统美好寓意的福禄二星、代表苏格兰文化的经典角色、脚踏滑板的新锐板仔、穿上滑雪装备的冰雪玩家、身背吉他的艺术潮人……跟随RUNto形象化身的年轻而又洒脱的身影，一起迈上节节升高的台阶，奔兔2023。

Following the young and spontaneous figure of RUNto's image, let's take a step forward to 2023.

【奔兔新年】

奔兔新年热闹举杯，Auditoire团队打造了年味十足的新春酒车，让新年欢聚更有新意。作为苏格兰威士忌典范之作，尊尼获加黑牌联名Akimbo推出限定新款，兔年灵感Highball在此上线，举起这杯Highball，一起潮酷奔新年！

The Auditoire team has created a Chinese New Year inspired mobile truck to make the New Year celebration even more lively and exciting. As an exemplary Scotch whisky, Johnnie Walker Black Label co-branded with Akimbo to launch a limited new recipe, the Rabbit-inspired Highball is here online, raise this glass of Highball and run the New Year together in a cool way!

奥德旺荣幸携手尊尼获加黑牌，一起RUNto到全新的2023年，共启新春！

Auditoire is honored to cooperate with Johnnie Walker Black Label to RUNto the new year 2023 together!

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图片及视频来自网络及品牌公开信息，出处见网络

原文链接为：https://mp.weixin.qq.com/s/1e0ix_LI6jeZnqS4OaKFOw

部分信息来自 AUDITOIRE 微信公众号内容